The Marketing Strategy
Each property is unique; therefore, I create an individual marketing strategy as unique as the property itself. Knowing the demographics and psychographics of the neighbourhood and of those interested in buying is the key to any sale. It determines how and where to advertise your property.
However, there are some advertising techniques that will always remain the same
- Placing your home on the MLS (trademark) to maximize exposure and marketing access.
- Advertising your home via the internet and newspaper.
- A strategically placed “for sale” sign on the property
- Open houses for other real estate professionals and for the public.
Home staging is the art of preparing your house for viewing and has always been a passion of mine. If needed, I will give recommendations as to how to create a feeling of spaciousness, enhance living spaces by arranging furniture, art and collectibles. When I have an appointment, I always look my best. I want the same for your house. Staging creates a visual and emotional impression that captures the imagination of the buyer’s heart.
I have assembled a wonderfully talented home staging crew ranging from contractors, cleaners, and colour specialists to wallpaper designers, carpet and furniture specialists. We work together to capture the wow factor of every room.
Photography and Video
They say a picture is worth a thousand words. It also could be worth thousands of dollars to you. Once your property is up to “show”, it’s so important to capture every room and every detail in the best light. The MLS system’s strength is mass marketing every measurement of your house, but lacks in visuals as the photos are small and tend to be grainy.
I prefer to post quality photos and videos on my website to give potential purchasers a clearer representation of your property. With today’s technology we can post stills, video or virtual tours of your property. I am very lucky that one of my closest personal friends is a professional photographer and undoubtedly comes highly recommended!
Having lived in Toronto my entire life, I have developed a wide range of social circles from all walks of life. With thanks to the internet’s social networking and extensive email lists, I keep in touch with hundreds of people. Word of mouth or the touch of a “forward email” key is a critical approach to marketing your property.
But it doesn’t end there. Once we’ve priced and listed your property, I like to introduce myself to your neighbours. It is not uncommon that they who know someone interested in your home. It’s usually a friend or a family member who wants to move into the neighbourhood to be a little closer.
The Offer Presentation
Once a potential buyer wants to purchase your property, they will instruct their sales representative to draw up an agreement of purchase and sale. When the paperwork is signed by the buyer, the sales representative will call my office and register the offer. A time and a place will be arranged so that we can see what the buyers are offering. After examining the offered price, deposit structure, closing date and conditions, you have one of the following three options.
- Accept the offer as is.
- Make a counter offer.
- Reject the offer.
Of course, I’ll be there, right beside you to give my thoughts, feelings and opinions. Ultimately the decision is yours.
By the time we reach your closing day, you and the buyer will each have completed the conditions and met the terms outlined in the agreement of purchase and sale and, title to the property will be conveyed to the buyer.
Behind the scenes I will have helped you through the paper trail prior to closing, such as waivers, amendments, and identification forms.
Following the closing, you will receive a final settlement statement for your records that clearly illustrates all fees paid by you to close the contract.
I don’t end there. I regularly follow up with my clients, many of whom I consider friends, just to make sure everything is good and the decisions that they made have seen them well. I truly care.